Startups In India?

Yes, we got a hell lot of them in the top list contributing to the economy growth of India and are recognized in the top class platforms of the world. But one minor, yet significance trend that most of the startups are following in order to take a different stand in comparison to their fellow competitors is by focusing more on grabbing Market Share.

Many startups in India at its initial level are still more focused on grabbing market share rather than controlling their costs. It is all about the race of who is having a high scale of customer base, who is selling more products, etc.

This trend shall continue as long as there is significant potential for growth and significant competition in market. Though this concept of giving higher priority on Grabbing Market Share vs Controlling Costs is debatable and is definitely relative. Yet, we need to analyze on it and intensive study on both the cases shall let us know who takes the higher stand.

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